Im Elle Ong, a product designer who designs systems and product flows that make complex, high-stakes decisions feel clear and trustworthy. I bring clarity to products shaped by real constraints.
Im Elle Ong, a product designer who designs systems and product flows that make complex, high-stakes decisions feel clear and trustworthy. I bring clarity to products shaped by real constraints.
Im Elle Ong, a product designer who designs systems and product flows that make complex, high-stakes decisions feel clear and trustworthy. I bring clarity to products shaped by real constraints.

SELECTED WORK

Shipped

Fintech

Systems Design

Platform Architecture

One lifecycle model for 100+ broken transaction states

Standardizing a UI when the backend can't agree on what 'pending' means.

Premium UX Template for Framer

Shipped

Fintech

Systems Design

Platform Architecture

One lifecycle model for 100+ broken transaction states

Standardizing a UI when the backend can't agree on what 'pending' means.

Premium UX Template for Framer

Shipped

Enterprise

Complex Workflows

Information Architecture

Making multi-add feel simpler by making the system smarter

Designing a multi-add feature when the system's only safeguard was built for single-add.

Premium UX Template for Framer

Shipped

Enterprise

Complex Workflows

Information Architecture

Making multi-add feel simpler by making the system smarter

Designing a multi-add feature when the system's only safeguard was built for single-add.

Premium UX Template for Framer

Shipped

Fintech

Fraud Prevention

System Design

Curbing referral fraud by restricting the referrer, not the referee

Restricting a referrer's account when the obvious fix would've cut off their referee instead.

Premium UX Template for Framer

Shipped

Fintech

Fraud Prevention

Systems Design

Curbing referral fraud by restricting the referrer, not the referee

Restricting a referrer's account when the obvious fix would've cut off their referee instead.

Premium UX Template for Framer

DESIGN PHILOSOPHY

Im drawn to complex product problems where things feel unclear at first. My work focuses on untangling that complexity  understanding real user behaviour, aligning teams around the right problem, and shaping systems that hold up as they scale under real constraints and high-stakes decisions.

DESIGN PHILOSOPHY

Im drawn to complex product problems where things feel unclear at first. My work focuses on untangling that complexity  understanding real user behaviour, aligning teams around the right problem, and shaping systems that hold up as they scale under real constraints and high-stakes decisions.

DESIGN PHILOSOPHY

Im drawn to complex product problems where things feel unclear at first. My work focuses on untangling that complexity  understanding real user behaviour, aligning teams around the right problem, and shaping systems that hold up as they scale under real constraints and high-stakes decisions.

© 2026 · Designed & built by Elle
Supports light & dark mode

© 2026 · Designed & built by Elle
Supports light & dark mode

© 2026 · Designed & built by Elle
Supports light & dark mode